After you implement a customer relationship management (CRM) solution from Salesforce.com, a crucial next step is to make sense of the raw data that you're collecting. With the right tools, you'll be able to analyze your data and turn it into actionable information.
Salesforce.com includes a built-in reporting wizard and dashboards that are sufficient for some customers. But if you have more complex reporting requirements, how do you choose the right reporting tool for your organization?
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